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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Andras, Trina Larsen"
~person:"Neijens, Peter C."
~person:"Telci, E. Eser"
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Andras, Trina Larsen
Neijens, Peter C.
Telci, E. Eser
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International journal of advertising : the quarterly review of marketing communications
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
4
Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
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