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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
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Search: subject_exact:"Viral marketing"
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Viral marketing
245
Virales Marketing
245
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
122
Social web
122
Internet marketing
110
Online-Marketing
110
Online retailing
56
Online-Handel
56
Beziehungsmarketing
36
Relationship marketing
36
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
29
Service quality
29
Social media
27
Brand image
25
Markenimage
25
Online reviews
25
eWOM
24
Brand management
22
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22
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E-commerce
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Electronic Commerce
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Hotel industry
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Hotellerie
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Beschwerdemanagement
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Complaint management
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Emotion
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Word-of-mouth
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Balaji, M. S.
4
Bigné Alcañiz, J. Enrique
4
Filieri, Raffaele
4
Ranaweera, Chatura
4
Azer, Jaylan
3
Chatzipanagiotou, Kalliopi
3
Cho, Chang-Hoan
3
Kim, Jong Min
3
Law, Chun Hung Roberts
3
Ruiz Mafe, Carla
3
Wang, Fang
3
Xie, Karen L.
3
Benkenstein, Martin
2
Bilgihan, Anil
2
Bradley, Graham L.
2
Chu, Shu-Chuan
2
Cobanoglu, Cihan
2
Cui, Geng
2
Dhir, Amandeep
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Gauri, Dinesh Kumar
2
Gupta, Pranjal
2
Gupta, Shivam
2
Gvili, Yaniv
2
Han, Jeongsoo
2
Harrison-Walker, L. Jean
2
Hu, Han-fen
2
Huh, Jisu
2
Hultman, Magnus
2
Hutzinger, Clemens
2
Jayawardhena, Chanaka
2
Jha, Subhash
2
Kaur, Puneet
2
Kim, Alex Jiyoung
2
Kim, Hyejin
2
Kim, Juran
2
Krishen, Anjala S.
2
Kumar, Satish
2
Kunz, Werner
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International journal of contemporary hospitality management
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of internet commerce
29
The journal of product & brand management
29
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
245
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
5
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
6
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
7
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
8
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
9
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
10
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
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