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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Online reviews"
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Search: subject_exact:"Viral marketing"
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Online reviews
Viral marketing
73
Virales Marketing
73
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
39
Social web
39
Internet marketing
38
Online-Marketing
38
Online retailing
15
Online-Handel
15
Customer satisfaction
14
Hotel industry
14
Hotellerie
14
Kundenzufriedenheit
14
Beziehungsmarketing
11
Relationship marketing
11
Dienstleistungsqualität
10
Gastronomie
10
Restaurant industry
10
Service quality
10
Advertising
9
Personalisierung
9
Personalization
9
Confidence
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Vertrauen
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eWOM
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Advertising effects
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Data Mining
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Data mining
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Tourismus
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Bigné Alcañiz, J. Enrique
1
Bradley, Graham L.
1
Chin, Kwai Sang
1
Deng, Qian
1
Dickinger, Astrid
1
Han, Jeongsoo
1
Jai, Tun-Min Catherine
1
Kim, Jong Min
1
Kwok, Linchi
1
Lalicic, Lidija
1
Li, Mimi
1
Li, Xiaokun
1
Li, Xu
1
Liu, Mengjiao
1
Mazanec, Josef A.
1
Nicolau, Juan Luis
1
Nie, Ru-xin
1
Richards, Tori
1
Shen, Han
1
Simonetti, Aline
1
Sotiriadis, Marios D.
1
Sparks, Beverley A.
1
Tian, Zhang-peng
1
Wang, Dan
1
Wang, Jian-qiang
1
Weber, Karin
1
Wu, Luorong
1
Xiang, Zheng
1
Xie, Karen L.
1
Xu, Chang
1
Yu, Yixiu
1
Zhang, Chenxi
1
Zhang, Hong-yu
1
Zhang, Yao
1
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International journal of contemporary hospitality management
International journal of advertising : the review of marketing communications
International journal of hospitality management
25
Tourism management : research, policies, practice
16
Journal of business research : JBR
13
Journal of retailing and consumer services
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tourism management perspectives : TMP
5
Electronic commerce research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce research : JECR
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
European journal of marketing
3
Journal of retailing
3
Electronic commerce research and applications
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of production economics
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
Business research quarterly : BRQ
1
Cambridge working papers in economics
1
EPRG working paper
1
Economics letters
1
European journal of management and business economics : EJM&BE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of retail and distribution management
1
Journal of air transport management
1
Journal of business analytics
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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ECONIS (ZBW)
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
6
A prediction framework on the helpfulness of reviews for processing Chinese and English hotel reviews
Li, Xiaokun
;
Zhang, Yao
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4415-4437
Persistent link: https://www.econbiz.de/10013455333
Saved in:
7
Sharing tourism experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D.
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 179-225
Persistent link: https://www.econbiz.de/10011611135
Saved in:
8
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
9
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
10
Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Dickinger, Astrid
;
Lalicic, Lidija
;
Mazanec, Josef A.
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 803-816
Persistent link: https://www.econbiz.de/10011687739
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