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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
~subject:"Online retailing"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Online retailing
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
Service quality
11
Data Mining
10
Data mining
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
E-commerce
9
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
8
Advertising effects
7
Werbewirkung
7
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31
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31
Aufsatz in Zeitschrift
31
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English
31
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Law, Chun Hung Roberts
3
Cobanoglu, Cihan
2
Han, Jeongsoo
2
Kim, Jong Min
2
Wu, Luorong
2
Aakash
1
Adler, Howard
1
Aggarwal, Anu Gupta
1
Akdoğan, Kutay
1
Babakus, Emin
1
Berezina, Katerina
1
Bhat, Savita
1
Bradley, Graham L.
1
Carneiro-da-Cunha, Julio Araujo
1
Cezar, Asunur
1
Chakraborty, Uttam
1
Chan, Andrew
1
Chin, Kwai Sang
1
Choi, Sejung Marina
1
Deng, Qian
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fong, Lawrence Hoc Nang
1
Gong, Caiyan
1
González-Porras, José L.
1
Guerreiro, Robson Coelho
1
Guo, Xiao
1
Ha, Hong Youl
1
Hanks, Lydia
1
Huang, Dongling
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Jensen, Jan Møller
1
Jeong, Miyoung
1
Kim, DongHee
1
Kim, Sojung
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Lee, Carmen Kar Hang
1
Lee, Jongseo
1
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Published in...
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
57
Journal of retailing and consumer services
56
International journal of hospitality management
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information systems research : ISR
24
Tourism management : research, policies, practice
22
Journal of travel and tourism marketing
20
Journal of hospitality marketing & management
19
Journal of management information systems : JMIS
16
Electronic commerce research
14
Cogent business & management
13
Journal of electronic commerce research : JECR
13
Psychology & marketing
12
The journal of services marketing
12
Journal of internet commerce
11
International journal of electronic marketing and retailing : IJEMR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of marketing communications
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Service business
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Tourism management perspectives : TMP
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Global business review
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of service management
6
Journal of strategic marketing
6
Management information systems : mis quarterly
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
31
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
5
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
6
What have hosts overlooked for improving stay experience in accommodation-sharing? : empirical evidence from Airbnb customer reviews
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Zhang, Minhao
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 765-784
Persistent link: https://www.econbiz.de/10013546079
Saved in:
7
Detecting fake hospitality reviews through the interplay of emotional cues, cognitive cues and review valence
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Law, Chun …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 184-200
Persistent link: https://www.econbiz.de/10012798189
Saved in:
8
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
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