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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Werbewirkung
Viral marketing
104
Virales Marketing
104
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
57
Online-Marketing
57
Social Web
56
Social web
56
Online retailing
22
Online-Handel
22
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
13
Personalization
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Online reviews
12
eWOM
12
electronic word-of-mouth
12
Service quality
11
Data Mining
10
Data mining
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
E-commerce
9
Electronic Commerce
9
Confidence
8
Vertrauen
8
electronic word of mouth
8
Advertising effects
7
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English
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Cobanoglu, Cihan
2
Adler, Howard
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Berezina, Katerina
1
Chan, Andrew
1
Chan, Terri H.
1
Chin, Kwai Sang
1
De Cicco, Roberta
1
González-Porras, José L.
1
Ha, Louisa
1
Han, Jeongsoo
1
Hanks, Lydia
1
Iacobucci, Serena
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kaur, Balpreet
1
Kim, DongHee
1
Kim, Jinsoo
1
Kim, Jong Min
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Manickavasagam, Jeevananthan
1
Miller, Brian L.
1
Morales, Javier
1
Natarajan, Thamaraiselvan
1
Nie, Ru-xin
1
Omran, Behzad Abound
1
Pütz, Christoph
1
Ruiz-Alba, José L.
1
Sharma, Rishi R.
1
Tian, Zhang-peng
1
Wang, Jian-qiang
1
Wu, Luorong
1
Xu, Chang
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
31
Journal of business research : JBR
26
International journal of hospitality management
23
Journal of travel and tourism marketing
13
Journal of hospitality marketing & management
12
Psychology & marketing
11
European journal of marketing : EJM
10
Journal of advertising research
10
Journal of marketing communications
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Tourism management : research, policies, practice
9
International journal of advertising : the review of marketing communications
7
Journal of electronic commerce research : JECR
7
Service business
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Services marketing quarterly
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
The TQM journal : the international review of organizational improvement
5
Asia Pacific journal of marketing and logistics
4
International journal of services and operations management
4
Journal of financial services marketing : JFSM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Journal of strategic marketing
4
Managing service quality : MSQ ; an international journal
4
Marketing intelligence & planning
4
The service industries journal
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Australasian marketing journal
3
Information systems research : ISR
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
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1
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
2
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
3
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
6
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
7
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
8
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
9
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
10
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
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