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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Gastgewerbe"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Viral marketing"
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Gastgewerbe
Kundenzufriedenheit
Viral marketing
90
Virales Marketing
90
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
37
Online-Marketing
37
Social Web
33
Social web
33
Customer satisfaction
30
Hotel industry
30
Hotellerie
30
Beziehungsmarketing
27
Relationship marketing
27
Dienstleistungsqualität
22
Service quality
22
Online retailing
21
Online-Handel
21
Online reviews
14
Gastronomie
13
Restaurant industry
13
Personalisierung
12
Personalization
12
Beschwerdemanagement
11
Complaint management
11
Brand image
10
Markenimage
10
Tourism
10
Tourismus
10
Data Mining
9
Data mining
9
Hospitality industry
9
Confidence
8
Emotion
8
Tourism industry
8
Tourismuswirtschaft
8
Vertrauen
8
Brand management
7
Markenführung
7
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36
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English
36
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Bilgihan, Anil
3
Berezina, Katerina
2
Cobanoglu, Cihan
2
Romero, Jaime
2
Aakash, Aakash
1
Abubakar, Binta
1
Aggarwal, Anu Gupta
1
Ai, Jin
1
Alrawadieh, Zaid
1
Anusree, M. R.
1
Bilro, Ricardo Godinho
1
Casaló, Luis V.
1
Castillo-Manzano, José Ignacio
1
Castro Nuño, Mercedes
1
Chaulagain, Suja
1
Chi, Oscar Hengxuan
1
Chin, Kwai Sang
1
Choi, Jihee
1
Chou, Sheng-Fang
1
Christodoulidou, Natasa
1
Connolly, Daniel J.
1
Dinçer, Mithat Zeki
1
Fernandes, Filipa
1
Fernandes, Teresa
1
González-Rodríguez, M. Rosario
1
Guerreiro, João Pedro Silva Martins
1
Han, Jeongsoo
1
Hanks, Lydia
1
Hardin, Andrew
1
Horng, Jeou-Shyan
1
Hu, Xingbao
1
Jai, Tun-Min Catherine
1
Joo, Young Min
1
Kandampully, Jay
1
Kim, Eojina
1
Kim, Jong Min
1
Kim, Jungsun
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Kwok, Linchi
1
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Published in...
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Journal of retailing and consumer services
39
International journal of hospitality management
25
Journal of business research : JBR
20
Tourism management : research, policies, practice
17
Journal of travel and tourism marketing
15
Cogent business & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
The journal of services marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Service business
7
Asia Pacific journal of marketing and logistics
6
Journal of service management
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of strategic marketing
5
Services marketing quarterly
5
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
International journal of services and operations management
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of hospitality and tourism insights
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of service research : JSR
4
Managing service quality : MSQ ; an international journal
4
Tourism management perspectives : TMP
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal for global business advancement : JGBA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing
3
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ECONIS (ZBW)
36
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
What have hosts overlooked for improving stay experience in accommodation-sharing? : empirical evidence from Airbnb customer reviews
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Zhang, Minhao
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 765-784
Persistent link: https://www.econbiz.de/10013546079
Saved in:
6
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
7
What matters, and what matters most? : exploring resident satisfaction in continuing care retirement communities
Chaulagain, Suja
;
Li, Jianwen
;
Pizam, Abraham
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2472-2495
Persistent link: https://www.econbiz.de/10013412651
Saved in:
8
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
Saved in:
9
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
10
How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash
;
Tandon, Abhishek
;
Aggarwal, Anu Gupta
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
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