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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of management information systems : JMIS"
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Search: subject_exact:"Viral marketing"
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Viral marketing
77
Virales Marketing
77
Consumer behaviour
48
Konsumentenverhalten
48
Internet marketing
40
Online-Marketing
40
Social Web
40
Social web
40
Online retailing
28
Online-Handel
28
E-commerce
16
Electronic Commerce
16
Personalisierung
15
Personalization
15
Hotel industry
14
Hotellerie
14
Beziehungsmarketing
13
Customer satisfaction
13
Kundenzufriedenheit
13
Relationship marketing
13
Online reviews
12
Dienstleistungsqualität
11
Gastronomie
11
Restaurant industry
11
Service quality
11
Data Mining
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Data mining
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online reviews
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Confidence
7
Internet
7
Vertrauen
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Social media
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electronic word of mouth
6
social media
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Beschwerdemanagement
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Complaint management
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Digital platform
5
Digitale Plattform
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Emotion
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Holiday behaviour
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Law, Chun Hung Roberts
3
Xie, Karen L.
3
Benbasat, Izak
2
Bilgihan, Anil
2
Bradley, Graham L.
2
Cenfetelli, Ronald T.
2
Cobanoglu, Cihan
2
Duan, Wenjing
2
Han, Jeongsoo
2
Kim, Jong Min
2
Kwok, Linchi
2
Qahri-Saremi, Hamed
2
Weber, Karin
2
Wu, Luorong
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Abdullah, Saddam
1
Adler, Howard
1
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
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Berezina, Katerina
1
Bigné Alcañiz, J. Enrique
1
Boh, Wai Fong
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Cairncross, Grant
1
Cao, Zike
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Castillo-Manzano, José Ignacio
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Castro Nuño, Mercedes
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Cezar, Asunur
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Chan, Andrew
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Chang, Chun-Ming
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Chaulagain, Suja
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Chen, Guofu
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Chin, Kwai Sang
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Choi, HanByeol Stella
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Choudhary, Vidyanand
1
Chu, Junhong
1
Clemons, Eric K.
1
Delkhosh, Fatemeh
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International journal of contemporary hospitality management
Journal of management information systems : JMIS
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
77
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
5
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
6
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
7
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
8
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
9
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
10
Situational contingencies in susceptibility of social media to phishing : a temptation and restraint model
Qahri-Saremi, Hamed
;
Turel, Ofir
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 503-540
Persistent link: https://www.econbiz.de/10014302604
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