//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Innovationsakzeptanz"
~subject:"Mobile Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cell phone"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Innovationsakzeptanz
Mobile Marketing
Mobile phone
24
Mobiltelefon
24
Consumer behaviour
17
Konsumentenverhalten
17
Mobile Business
10
Mobile business
10
Mobile communications
8
Mobilkommunikation
8
Innovation adoption
6
Mobile marketing
6
Internet marketing
5
Mobile Anwendung
5
Mobile application
5
Online-Marketing
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Innovation diffusion
3
Innovationsdiffusion
3
Attitude
2
Brand management
2
China
2
Empirical method
2
Empirische Methode
2
Intention
2
Markenführung
2
Motivation
2
SMS
2
Structural equation model
2
Strukturgleichungsmodell
2
Switching behaviour
2
Text
2
Wechselverhalten
2
Advertising effectiveness
1
Advertising value
1
America
1
App life cycle
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Adams, Carl
1
Ashaduzzaman, Md.
1
Christofi, Michael
1
Chung, Christina
1
Cooper, Cary
1
Dinsmore, John
1
Drave, Vinayak A.
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Güçeri-Uçar, Gözem
1
Iaia, Lea
1
Jebarajakirthy, Charles
1
Kamboj, Shampy
1
Konus, Umut
1
Lekakos, George
1
Leonelli, Simona
1
Masciarelli, Francesca
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Pagani, Margherita
1
Pentecost, Robin
1
Rana, Shruti
1
Rohm, Andrew J.
1
Su, Qi-ying
1
Sultan, Fareena
1
Swani, Kunal
1
Vlachos, Pavlos A.
1
Weaven, Scott
1
Zamani, Efpraxia D.
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
5
International journal of business innovation and research
4
International journal of innovation and technology management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing communications
3
Psychology & marketing
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Asia Pacific journal of marketing and logistics
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
BestMasters
2
Business horizons
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Forschung aktuell
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of services, economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Factors driving consumer engagement and intentions with gamification of mobile apps
Kamboj, Shampy
;
Rana, Shruti
;
Drave, Vinayak A.
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 17-35
Persistent link: https://www.econbiz.de/10012292154
Saved in:
5
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
6
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
7
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
8
Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
9
Mobile commerce adoption : a novel buyer-user-service payer metric
Su, Qi-ying
;
Adams, Carl
- In:
Journal of electronic commerce in organizations : the …
7
(
2009
)
4
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003899471
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->