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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Innovationsakzeptanz"
~subject:"Mobile Marketing"
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Consumer behaviour
Innovationsakzeptanz
Mobile Marketing
Mobile phone
21
Mobiltelefon
21
Konsumentenverhalten
14
Mobile Business
7
Mobile business
7
Mobile communications
7
Mobilkommunikation
7
Mobile marketing
5
Innovation adoption
4
Internet marketing
4
Mobile Anwendung
4
Mobile application
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Innovation diffusion
3
Innovationsdiffusion
3
Werbewirkung
3
Werbung
3
Attitude
2
Brand management
2
Empirical method
2
Empirische Methode
2
Markenführung
2
Motivation
2
SMS
2
Structural equation model
2
Strukturgleichungsmodell
2
Switching behaviour
2
Text
2
Wechselverhalten
2
Advertising effectiveness
1
Advertising value
1
America
1
App life cycle
1
Arbeitszeitgestaltung
1
Armut
1
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Article
15
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English
15
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Mahatanankoon, Pruthikrai
2
Alamanos, Eleftherios
1
Ashaduzzaman, Md.
1
Bhatnagar, Amit
1
Bourlakis, Michael
1
Branco, Frederico
1
Chang, Shuchih Ernest
1
Christofi, Michael
1
Chung, Christina
1
Cooper, Cary
1
Costa, Catarina
1
Dennis, Charles
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Gonçalves, Ramiro
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Hsieh, Jung-Kuei
1
Huang, Shiu-Li
1
Iaia, Lea
1
Jebarajakirthy, Charles
1
Konus, Umut
1
Lekakos, George
1
Leonelli, Simona
1
Lin, Tung-Ching
1
Liu, Anne Yenching
1
Martins, José
1
Masciarelli, Francesca
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Nenycz-Thiel, Magda
1
Oliveira, Tiago
1
Pagani, Margherita
1
Papagiannidis, Savvas
1
Papatla, Purushottam
1
Pentecost, Robin
1
Rohm, Andrew J.
1
Romaniuk, Jenni
1
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Published in...
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of retailing and consumer services
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
18
Technological forecasting & social change : an international journal
11
International journal of business information systems : IJBIS
10
International journal of internet marketing and advertising : IJIMA
9
Asia Pacific journal of marketing and logistics
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of technology marketing : IJTMkt
8
International journal of business innovation and research
7
International journal of consumer studies
7
Journal of marketing communications
7
Young consumers : insight and ideas for responsible marketers
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : MM
6
Psychology & marketing
6
SpringerLink / Bücher
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
5
Information systems research : ISR
5
Journal of Asian finance, economics and business : JAFEB
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Services marketing quarterly
5
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
5
The journal of services marketing
5
The service industries journal
5
Amfiteatru economic : an economic and business research periodical
4
Applied economics letters
4
Discussion paper
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of innovation and technology management
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of internet commerce
4
Journal of marketing
4
Management information systems : mis quarterly
4
Marketing intelligence & planning
4
The international journal of bank marketing : IJBM
4
The journal of high technology management research
4
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ECONIS (ZBW)
15
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1
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
The effects of transforming mobile services into mobile promotions
Hsieh, Jung-Kuei
- In:
Journal of business research : JBR
121
(
2020
),
pp. 195-208
Persistent link: https://www.econbiz.de/10012417338
Saved in:
5
Do habits influence the types of information that smartphone shoppers seek?
Bhatnagar, Amit
;
Papatla, Purushottam
- In:
Journal of business research : JBR
94
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10011947303
Saved in:
6
How smartphone advertising influences consumers' purchase intention
Martins, José
;
Costa, Catarina
;
Oliveira, Tiago
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 378-387
Persistent link: https://www.econbiz.de/10011947455
Saved in:
7
Does social exclusion influence multiple channel use? : the interconnections with community, happiness, and well-being
Dennis, Charles
;
Alamanos, Eleftherios
;
Papagiannidis, …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011440177
Saved in:
8
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
9
Lapsed buyers' durable brand consideration in emerging markets
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3645-3651
Persistent link: https://www.econbiz.de/10011515213
Saved in:
10
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
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