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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovation diffusion"
~subject:"Mobile Marketing"
~subject:"Mobile application"
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Innovation diffusion
Mobile Marketing
Mobile application
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
14
Konsumentenverhalten
14
Mobile Business
7
Mobile business
7
Mobile communications
7
Mobilkommunikation
7
Mobile marketing
5
Innovation adoption
4
Innovationsakzeptanz
4
Internet marketing
4
Mobile Anwendung
4
Online-Marketing
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Advertising
3
Advertising effects
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Innovationsdiffusion
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Werbewirkung
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Werbung
3
Attitude
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Brand management
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Empirical method
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Empirische Methode
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Markenführung
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Motivation
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SMS
2
Structural equation model
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Strukturgleichungsmodell
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Switching behaviour
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Text
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Wechselverhalten
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Advertising effectiveness
1
Advertising value
1
America
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App life cycle
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Arbeitszeitgestaltung
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Armut
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Ashaduzzaman, Md.
1
Chang, Shuchih Ernest
1
Christofi, Michael
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Chung, Christina
1
Cooper, Cary
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
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Goodrich, Kendall
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1
Gupta, Ashish
1
Iaia, Lea
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Jebarajakirthy, Charles
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Kalgotra, Pankush
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Kim, Sang-hoon
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Konus, Umut
1
Lee, Youseok
1
Lekakos, George
1
Leonelli, Simona
1
Liu, Anne Yenching
1
Masciarelli, Francesca
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Pagani, Margherita
1
Pentecost, Robin
1
Rohm, Andrew J.
1
Sharda, Ramesh
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Shen, Wei-Cheng
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Swani, Kunal
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Vlachos, Pavlos A.
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Technological forecasting & social change : an international journal
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
15
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of business information systems : IJBIS
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
AGDI working paper
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of industrial organization
4
International journal of internet marketing and advertising : IJIMA
4
SpringerLink / Bücher
4
Business horizons
3
Cogent business & management
3
Economics letters
3
Information systems research : ISR
3
International journal of business innovation and research
3
International journal of consumer studies
3
International journal of innovation and technology management
3
International journal of technology marketing : IJTMkt
3
Journal of hospitality marketing & management
3
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Service business
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The journal of high technology management research
3
BestMasters
2
CSD working paper series
2
Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät / Wirtschaftswissenschaftliche Fakultät, Universität Hannover : Hannover economic papers (HEP)
2
Economics of innovation and new technology
2
Electronic commerce research and applications
2
Forschung aktuell
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
ICT India working paper
2
IMF working papers
2
Information economics and policy : IEP
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ECONIS (ZBW)
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1
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
2
Pandemic information support lifecycle : evidence from the evolution of mobile apps during COVID-19
Kalgotra, Pankush
;
Gupta, Ashish
;
Sharda, Ramesh
- In:
Journal of business research : JBR
134
(
2021
),
pp. 540-559
Persistent link: https://www.econbiz.de/10012643851
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
5
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
6
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
7
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
8
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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