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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Innovationsakzeptanz"
~subject:"Mobile Marketing"
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Innovationsakzeptanz
Mobile Marketing
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
14
Konsumentenverhalten
14
Mobile Business
7
Mobile business
7
Mobile communications
7
Mobilkommunikation
7
Mobile marketing
5
Innovation adoption
4
Internet marketing
4
Mobile Anwendung
4
Mobile application
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Innovation diffusion
3
Innovationsdiffusion
3
Werbewirkung
3
Werbung
3
Attitude
2
Brand management
2
Empirical method
2
Empirische Methode
2
Markenführung
2
Motivation
2
SMS
2
Structural equation model
2
Strukturgleichungsmodell
2
Switching behaviour
2
Text
2
Wechselverhalten
2
Advertising effectiveness
1
Advertising value
1
America
1
App life cycle
1
Arbeitszeitgestaltung
1
Armut
1
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Ashaduzzaman, Md.
1
Christofi, Michael
1
Chung, Christina
1
Cooper, Cary
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Iaia, Lea
1
Jebarajakirthy, Charles
1
Konus, Umut
1
Lekakos, George
1
Leonelli, Simona
1
Masciarelli, Francesca
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Pagani, Margherita
1
Pentecost, Robin
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Swani, Kunal
1
Vlachos, Pavlos A.
1
Weaven, Scott
1
Zamani, Efpraxia D.
1
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International journal of electronic commerce : IJEC
Journal of business research : JBR
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
5
International journal of business innovation and research
4
International journal of innovation and technology management
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of internet commerce
3
Journal of marketing communications
3
Psychology & marketing
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Asia Pacific journal of marketing and logistics
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
BestMasters
2
Business horizons
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Forschung aktuell
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of management practice : IJMP
2
International journal of services, economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
6
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1
The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity
Iaia, Lea
;
Leonelli, Simona
;
Masciarelli, Francesca
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 954-966
Persistent link: https://www.econbiz.de/10013325735
Saved in:
2
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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