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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Mobile Marketing"
~subject:"Mobile application"
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Mobile Marketing
Mobile application
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
14
Konsumentenverhalten
14
Mobile Business
7
Mobile business
7
Mobile communications
7
Mobilkommunikation
7
Mobile marketing
5
Innovation adoption
4
Innovationsakzeptanz
4
Internet marketing
4
Mobile Anwendung
4
Online-Marketing
4
Advertising
3
Advertising effects
3
Innovation diffusion
3
Innovationsdiffusion
3
Werbewirkung
3
Werbung
3
Attitude
2
Brand management
2
Empirical method
2
Empirische Methode
2
Markenführung
2
Motivation
2
SMS
2
Structural equation model
2
Strukturgleichungsmodell
2
Switching behaviour
2
Text
2
Wechselverhalten
2
Advertising effectiveness
1
Advertising value
1
America
1
App life cycle
1
Arbeitszeitgestaltung
1
Armut
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Ashaduzzaman, Md.
1
Chang, Shuchih Ernest
1
Chung, Christina
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Gupta, Ashish
1
Jebarajakirthy, Charles
1
Kalgotra, Pankush
1
Kim, Sang-hoon
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Konus, Umut
1
Lee, Youseok
1
Lekakos, George
1
Liu, Anne Yenching
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Pagani, Margherita
1
Pentecost, Robin
1
Rohm, Andrew J.
1
Sharda, Ramesh
1
Shen, Wei-Cheng
1
Sultan, Fareena
1
Swani, Kunal
1
Vlachos, Pavlos A.
1
Weaven, Scott
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Yi, Jisu
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Zamani, Efpraxia D.
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
Journal of retailing and consumer services
6
International journal of business information systems : IJBIS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing communications
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of internet marketing and advertising : IJIMA
4
Business horizons
3
Information systems research : ISR
3
International journal of consumer studies
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
BestMasters
2
CSD working paper series
2
Electronic commerce research and applications
2
Forschung aktuell
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
ICT India working paper
2
Information systems and e-business management : ISeB
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of networking and virtual organisations : IJNVO
2
International journal of technology marketing : IJTMkt
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management decision : MD
2
Management information systems : mis quarterly
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
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ECONIS (ZBW)
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1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Pandemic information support lifecycle : evidence from the evolution of mobile apps during COVID-19
Kalgotra, Pankush
;
Gupta, Ashish
;
Sharda, Ramesh
- In:
Journal of business research : JBR
134
(
2021
),
pp. 540-559
Persistent link: https://www.econbiz.de/10012643851
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
5
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
6
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
7
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
8
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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