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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
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Search: subject_exact:"Interactive media"
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Interactive media
16
Interaktive Medien
16
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Advertising effects
7
Werbewirkung
7
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Electronic Commerce
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Jiang, Zhenhui
2
Arghashi, Vahideh
1
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Benbasat, Izak
1
Bonetti, Francesca
1
Chang, Ying
1
Cheng, Hsing K.
1
Cheung, Man Lai
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Chiagouris, Larry
1
Chung, Te-Lin Doreen
1
Dinev, Tamara
1
Fiore, Ann Marie
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Gopalakrishna, Pradeep
1
Guthrie, Randy W.
1
Hou, Ru-Jing
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Hu, Qing
1
Hwang, Angel Hsing-Chi
1
Jenkins, Jeffrey L.
1
Kim, Kyuree
1
Kirk, Colleen P.
1
Lee, Yunjung
1
Leung, Wilson Ka-shing
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Li, Tian-Ge
1
Lowry, Paul Benjamin
1
Mahdian, Mohammad
1
Midha, Vishal
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Oh, Jeeyun
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Park, Jungkun
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Pathak, Praveen
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Pires, Guilherme D.
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Romano, Nicholas C.
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Rosenberger, Philip J.
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Salehhuddin Sharipudin, Mohamad-Noor
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Silva, Emmanuel Sirimal
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Tan, Bernard C. Y.
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Tomak, Kerem
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Yahya, Moin A.
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International journal of electronic commerce : IJEC
Journal of management information systems : JMIS
Journal of retailing and consumer services
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of service management
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Pervasive advertising
2
Research
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Working papers / Harvard Business School, Division of Research
2
2006 Business & Economics Society International Conference ; Vol. 2
1
A research agenda for economic psychology
1
Advanced technologies management for retailing : frameworks and cases
1
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ECONIS (ZBW)
16
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1
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
2
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
3
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
4
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
5
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
6
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
7
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
8
Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng
;
Jiang, Zhenhui
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
Saved in:
9
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
10
The role of interactivity in e-tailing : creating value and increasing satisfaction
Yoo, Weon Sang
;
Lee, Yunjung
;
Park, Jungkun
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003956340
Saved in:
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