//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Internet marketing
99
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Werbewirkung
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketing management
14
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
electronic word-of-mouth
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
Customer satisfaction
5
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Barrichello, Alcides
1
Bolat, Elvira
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Ha, Louisa
1
Heidari, Setareh
1
Ho, Ree Chan
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Kaur, Gurveen
1
Llach, Josep
1
Mathupayas Thongmak
1
Mohseni, Mohammad Zia
1
Morano, Rogério Scabim
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Ndasi, Wilson
1
Noor Akma Mohd Salleh
1
Paltsoglou, Symeon
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Roushan, Gelareh
1
Santi, Pedro Victor de
1
Santos, Emerson Gomes dos
1
Shaykhzade, Fooziye
1
Srivastava, Vibhava
1
Titkanloo, Saeed Jafari
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
63
Journal of retailing and consumer services
45
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
The journal of product & brand management
21
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing intelligence & planning
15
Journal of internet commerce
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Asia Pacific journal of marketing and logistics
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
The journal of brand management : an international journal
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
SpringerLink / Bücher
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail & distribution management
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing for higher education
6
Journal of service management
6
Tourism management : research, policies, practice
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Business horizons
5
Developing digital marketing : relationship perspectives
5
Electronic commerce research
5
Global business review
5
International journal of business information systems : IJBIS
5
International journal of consumer studies
5
International journal of electronic commerce : IJEC
5
International journal of market research
5
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
4
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
8
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->