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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Online-Targeting"
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Internet marketing
356
Online-Marketing
356
Consumer behaviour
195
Konsumentenverhalten
195
Social Web
178
Social web
178
Advertising effects
108
Werbewirkung
108
Advertising
89
Werbung
87
Brand management
77
Markenführung
77
Viral marketing
70
Virales Marketing
70
social media
70
Beziehungsmarketing
63
Relationship marketing
63
Brand image
50
Markenimage
50
Online retailing
46
Online-Handel
46
Marketing management
42
Marketingmanagement
42
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35
Electronic Commerce
35
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21
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advertising
21
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Brand
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Markenartikel
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Mobile communications
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social media marketing
14
eWOM
12
Customer satisfaction
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299
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25
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21
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2
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English
356
Author
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Amandeep Singh
5
Rita, Paulo
5
Assimakopoulos, Costas
4
Bowen, Gordon
4
Ozuem, Wilson
4
Vrontis, Demetris
4
Belanche, Daniel
3
Bellman, Steven
3
Boutsouki, Christina
3
Duarte Santos, José
3
Erkan, Ismail
3
Kareklas, Ioannis
3
Kim, Soojung
3
Langaro, Daniela
3
Lee, Joonghwa
3
Logan, Kelty
3
Loureiro, Sandra Maria Correia
3
Pentina, Iryna
3
Varan, Duane
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Bansal, Rohit
2
Barbosa, Belem
2
Cao, Chengyu
2
Dash, Manoj Kumar
2
Dham, Swati Oberoi
2
Dodoo, Naa Amponsah
2
Dogra, Pallavi
2
Drennan, Judy
2
Duh, Helen Inseng
2
Evans, Chris
2
Fortin, David R.
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Hazari, Sunil
2
Huh, Jisu
2
Ibrahim, Blend
2
Jakubowicz, Peter
2
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International journal of internet marketing and advertising : IJIMA
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of marketing communications
Journal of business research : JBR
312
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
356
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1
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356
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
7
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
8
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
9
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
10
Contemporary trends in innovative marketing strategies
Barbosa, Belem
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014432727
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