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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~subject:"Facebook"
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Search: subject_exact:"Web-Marketing"
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Facebook
Internet marketing
301
Online-Marketing
301
Consumer behaviour
187
Konsumentenverhalten
187
Social Web
159
Social web
159
Brand management
71
Markenführung
71
Advertising effects
66
Werbewirkung
66
Viral marketing
63
Virales Marketing
63
social media
62
Online retailing
60
Online-Handel
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Advertising
57
Beziehungsmarketing
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Relationship marketing
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Werbung
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Electronic Commerce
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Brand image
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Marketing management
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Marketingmanagement
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Internet
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social media marketing
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Customer satisfaction
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marketing
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Boutsouki, Christina
2
Afolabi, Ibukun Tolulope
1
Andrews, Lynda
1
Annamalai, Balamurugan
1
Ayo, Charles K.
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
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Bianchi, Constanza
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Cuneo, Andrés
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Hatzithomas, Leonidas
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Hazari, Sunil
1
Herjanto, Halimin
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Johnson, Ben
1
Kim, Youjeong
1
Langaro, Daniela
1
Logan, Kelty
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Manickavasagam, Jeevananthan
1
Maree, T.
1
Mathupayas Thongmak
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Rahman, Zillur
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of international consumer marketing
Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of business research : JBR
10
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
The journal of product & brand management
6
Journal of promotion management : JPM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
Accounting, auditing & accountability journal
3
Central European business review : CEBR
3
Corporate reputation review : an international journal
3
Electronic commerce research
3
Global journal of business research : GJBR
3
International journal of business environment : IJBE
3
International journal of business information systems : IJBIS
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of marketing for higher education
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative market research : an international journal
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The journal of brand management : an international journal
3
Asian journal of business and accounting : AJBA
2
Cogent business & management
2
Corporate communications : an international journal
2
Discussion paper series / IZA
2
EERI research paper series
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
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ECONIS (ZBW)
22
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22
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1
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
2
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
3
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
4
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
5
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
6
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
7
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
8
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
9
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
10
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
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