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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The service industries journal"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Business-to-business marketing"
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Lieferantenmanagement
B-to-B-Marketing
27
Business-to-business marketing
27
Supplier relationship management
11
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Customer satisfaction
7
Konsumentenverhalten
7
Kundenzufriedenheit
7
Brand management
4
Markenführung
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Selling
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Verkauf
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Markenartikel
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Salespeople
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Verkaufspersonal
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B2B
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Brand image
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Customer value
2
Dienstleistungsqualität
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Dienstleistungssektor
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Kundenwert
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Markenimage
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Online retailing
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Online-Handel
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Performance measurement
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Performance-Messung
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Service industry
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Service quality
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Unternehmenserfolg
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customer loyalty
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Worm, Stefan
2
Ashok, Mona
1
Blut, Markus
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Brock, Christian
1
Chih, Wen-hai
1
Evanschitzky, Heiner
1
Hochstein, Bryan W.
1
Hsu, Li-chun
1
Johnson, Jeff S.
1
Kang, Ju Young
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Kang, Mincheol
1
Kenning, Peter
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Kim, Sung Eun
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Krafft, Manfred
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Lee, Myungho
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Mehrotra, Vijay
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Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pathak, Buddhi
1
Pratt, Alexander B.
1
Rangarajan, Deva
1
Seo, Sang Yun
1
Sesé, F. Javier
1
Seung, Kenny Y.
1
Skjølsvik, Tale
1
Sohn, Yong Seok
1
Srivastava, Rajendra Krishan
1
Tan, Yin Leng
1
Viswanathan, Vijay
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
340
The journal of business & industrial marketing
153
Journal of business-to-business marketing
76
Journal of business research : JBR
72
SpringerLink / Bücher
23
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Springer eBook Collection / Business and Economics
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
11
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
4
Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho
;
Kang, Mincheol
;
Kang, Ju Young
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012203278
Saved in:
5
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
6
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
7
Business-to-business professional service relationships under multiple logics
Skjølsvik, Tale
- In:
The service industries journal
36
(
2016
)
5/6
,
pp. 163-182
Persistent link: https://www.econbiz.de/10011583892
Saved in:
8
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
9
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
10
The mediating role of commitment in healthcare B2B marketing
Sohn, Yong Seok
;
Seung, Kenny Y.
;
Seo, Sang Yun
;
Kim, …
- In:
The service industries journal
33
(
2013
)
13/14
,
pp. 1381-1401
Persistent link: https://www.econbiz.de/10010205247
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