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isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Fashion"
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Search: subject_exact:"Consumer Behaviour"
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Fashion
Consumer behaviour
639
Konsumentenverhalten
639
Brand management
299
Markenführung
299
Brand image
238
Markenimage
238
Brand
203
Markenartikel
200
Einzelhandel
127
Retail trade
127
Beziehungsmarketing
125
Relationship marketing
125
Luxury goods
64
Luxusgüter
64
Online retailing
55
Online-Handel
55
Emotion
43
Internet marketing
41
Online-Marketing
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Social web
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Customer satisfaction
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Werbewirkung
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Anderson, Alastair
1
Ashman, Rachel
1
Bailey, Lauren R.
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Borch Münster, Mia
1
Caniato, Federico
1
Carey, Lindsey
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Caridi, Maria
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Haug, Anders
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Hur, Songyee
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Jin, Byoungho
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Ju, Hae Won
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Jung, Sojin
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Kang, Jiyun
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Lee, Jung Eun
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Loureiro, Sandra Maria Correia
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International journal of retail & distribution management
The journal of brand management : an international journal
Journal of fashion marketing and management
132
Journal of retailing and consumer services
66
Journal of business research : JBR
42
Journal of global fashion marketing : JGfM
35
International journal of consumer studies
24
Asia Pacific journal of marketing and logistics
15
Cogent business & management
14
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
12
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Qualitative market research : an international journal
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
5
Australasian marketing journal
4
Business strategy and the environment
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
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ECONIS (ZBW)
25
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1
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
3
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
4
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
5
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
6
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
7
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
8
Fast fashion environments : consumer's heaven or retailer's nightmare?
Cook, Sasikarn Chatvijit
;
Yurchisin, Jennifer
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10011620390
Saved in:
9
A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela
;
Towers, Neil
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
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