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isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing communications"
~subject:"Social web"
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Search: subject_exact:"Market-orientated perspective"
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Social web
Marketing management
144
Marketingmanagement
144
Consumer behaviour
42
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42
Advertising effects
20
Werbewirkung
20
Brand management
18
Markenführung
18
Advertising
16
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16
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
13
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13
Brand image
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integrated marketing communications
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Artusi, Marco
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Baghi, Ilaria
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Buchanan-Oliver, Margo
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Chaudhuri, Ranjan
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Erkkila, Taina
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Fantis, Sophia
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Gabrielli, Veronica
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Kotzaivazoglou, Iordanis
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Luoma-aho, Vilma
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Manohar, Sujatha
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Maurizzi, Andrea
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Rehman, Varisha
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Scheepers, Helana
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Stockdale, Rosemary
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Thrassou, Alkis
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Turner, Paul
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Valos, Michael J.
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Viriya Taecharungroj
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International journal of technology marketing : IJTMkt
Journal of marketing communications
Journal of business research : JBR
21
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Management research review
3
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
4
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
5
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
6
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
9
The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco
;
Maurizzi, Andrea
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
Saved in:
10
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
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