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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Reijmersdal, Eva A. van"
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Reijmersdal, Eva A. van
Dahlén, Micael
4
Hassan, Louise M.
4
Matthes, Jörg
4
Muehling, Darrel D.
4
Spears, Nancy
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Belk, Russell W.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Designing and communicating experience
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Marketing intelligence & planning
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
2
Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Janssen, Loes
;
Fransen, Marieke L.
;
Wulff, Rebecca
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 503-515
Persistent link: https://www.econbiz.de/10011580775
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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