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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Product Placement"
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Product Placement
Consumer behaviour
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Advertising effects
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Chan, Fong Yee
2
Aghakhani, Hamed
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Boerman, Sophie C.
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Borges, Adilson
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Dens, Nathalie
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Deshpande, Sameer
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
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The journal of brand management : an international journal
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The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
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Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
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Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of arts management
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International journal of emerging markets
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International journal of management & transformation : ... annual edition
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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Journal of Asia Business Studies
1
Journal of Indian business research
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Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
2
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
3
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
4
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
5
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
6
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
7
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
8
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
9
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
10
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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