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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Product Placement"
~subject:"Öko-Marketing"
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Product Placement
Öko-Marketing
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Green marketing
9
Product placement
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
6
Glaubwürdigkeit
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Social Marketing
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Social marketing
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
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5
Mediensektor
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5
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Matthes, Jörg
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Gillespie, Brian
1
Green, Todd
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Lee, Eun Mi
1
Leshner, Glenn
1
Martinez, Jennifer
1
Muehling, Darrel D.
1
Naderer, Brigitte
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oakley, Jared
1
Pantoja, Felipe
1
Paço, Arminda M. Finisterra do
1
Peloza, John
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Reece, Bonnie B.
1
Reich, Brandon J.
1
Reijmersdal, Eva A. van
1
Reis, Rosa
1
Rifon, Nora J.
1
Rossi, Patricia
1
Schmuck, Desirée
1
Sivakumaran, Bharadhwaj
1
Song, Sujin
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
24
Journal of promotion management : JPM
22
International journal of advertising : the quarterly review of marketing communications
20
Business strategy and the environment
17
Journal of marketing communications
17
International journal of advertising : the review of marketing communications
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
10
Journal of international consumer marketing
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
Psychology & marketing
8
International journal of green economics : IJGE
7
Journal of consumer behaviour : an international research review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Journal of Islamic marketing
6
Journal of business ethics : JOBE
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Asia-Pacific journal of business administration
5
European journal of marketing : EJM
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of green economics
5
Journal of global marketing
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
The journal of product & brand management
5
Global business review
4
Journal of advertising research
4
Journal of marketing management : MM
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Amfiteatru economic : an economic and business research periodical
3
Asian Journal of Empirical Research
3
Business horizons
3
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ECONIS (ZBW)
18
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1
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
2
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
3
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
4
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
5
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
6
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
7
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
8
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
9
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
10
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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