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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
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Werbepsychologie
10
Green marketing
9
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
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Environmental consciousness
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Glaubwürdigkeit
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Social Marketing
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Social marketing
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Umweltbewusstsein
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Viral marketing
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Virales Marketing
6
Confidence
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Marketing management
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Marketingmanagement
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Media industries
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Arasu Balasubramaniam, Senthil
1
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cha, Jiyoung
1
Chang, Chingching
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Fox, Alexa K.
1
Gillespie, Brian
1
Green, Todd
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Lee, Eun Mi
1
Leshner, Glenn
1
Martinez, Jennifer
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oakley, Jared
1
Pantoja, Felipe
1
Peloza, John
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Reece, Bonnie B.
1
Reijmersdal, Eva A. van
1
Rifon, Nora J.
1
Rosenthal, Sonny
1
Rossi, Patricia
1
Song, Sujin
1
Stafford, Marla Royne
1
Stephen, Gladys
1
Tucker, Elizabeth M.
1
Wouters, Marijke
1
Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Business strategy and the environment
31
Journal of retailing and consumer services
26
International journal of consumer studies
23
International journal of advertising : the quarterly review of marketing communications
19
Journal of fashion marketing and management
19
Journal of business research : JBR
18
Journal of promotion management : JPM
18
International journal of hospitality management
14
Journal of business ethics : JOBE
13
International journal of advertising : the review of marketing communications
11
Journal of marketing communications
11
International journal of green economics : IJGE
10
Marketing intelligence & planning
10
Cogent business & management
9
Journal of international consumer marketing
9
Psychology & marketing
9
Cleaner and responsible consumption
8
Journal of consumer behaviour : an international research review
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : innovations in planning and applied research
8
Technological forecasting & social change : an international journal
8
The journal of brand management : an international journal
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
7
European research studies
7
International journal of contemporary hospitality management
7
International journal of green economics
7
International journal of production economics
7
Journal of global fashion marketing : JGfM
7
Journal of marketing
7
The journal of product & brand management
7
Amfiteatru economic : an economic and business research periodical
6
Asia Pacific journal of marketing and logistics
6
Journal of nonprofit & public sector marketing
6
European journal of marketing : EJM
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Sustainability in fashion : a cradle to upcycle approach
5
The journal of consumer marketing
5
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ECONIS (ZBW)
14
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date (oldest first)
1
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
2
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
3
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
5
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
6
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
7
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
8
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
9
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
10
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
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