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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Credibility"
~subject:"Product Placement"
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Credibility
Product Placement
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
45
Werbewirkung
45
Advertising
35
Werbung
35
USA
20
United States
20
Brand image
10
Markenimage
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Psychology of advertising
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Product placement
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Muehling, Darrel D.
2
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Fernando, Angeline Gautami
1
Gillespie, Brian
1
Hung, Kineta
1
Jin, Seung-a Annie
1
Joireman, Jeff
1
Kareklas, Ioannis
1
Leshner, Glenn
1
Li, Stella Yiyan
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Neijens, Peter C.
1
Nelson, Michelle R.
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Phua, Joe
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rosenthal, Sonny
1
Rossi, Patricia
1
Sivakumaran, Bharadhwaj
1
Song, Sujin
1
Suganthi, L.
1
Tse, David K.
1
Weber, T. J.
1
Wouters, Marijke
1
Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
26
Journal of retailing and consumer services
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
18
International journal of advertising : the review of marketing communications
13
Journal of marketing communications
13
The journal of brand management : an international journal
13
International journal of hospitality management
12
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
10
The journal of product & brand management
8
European journal of marketing : EJM
7
International journal of internet marketing and advertising : IJIMA
7
Tourism management : research, policies, practice
7
International journal of contemporary hospitality management
6
Journal of current issues and research in advertising : JCIRA
6
Journal of electronic commerce research : JECR
6
Asia Pacific journal of marketing and logistics
5
Journal of consumer behaviour : an international research review
5
Cogent business & management
4
Health marketing quarterly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Australasian marketing journal
3
Journal of air transport management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of current issues and research in advertising
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international consumer marketing
3
Journal of marketing
3
Journal of marketing and consumer behaviour in emerging markets
3
Journal of media business studies
3
Journal of travel and tourism marketing
3
The journal of consumer marketing
3
Business horizons
2
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ECONIS (ZBW)
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1
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
2
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
3
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
4
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
5
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
6
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
7
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
8
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
9
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
10
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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