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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Product Placement"
~subject:"Social marketing"
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Product Placement
Social marketing
Consumer behaviour
86
Konsumentenverhalten
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Advertising effects
45
Werbewirkung
45
Advertising
35
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35
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Dens, Nathalie
2
Muehling, Darrel D.
2
Pelsmacker, Patrick de
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Boerman, Sophie C.
1
Borges, Adilson
1
Brinberg, David
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De Meulenaer, Sarah
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Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rossi, Patricia
1
Sheer, Vivian C.
1
Shen, Fuyuan
1
Song, Sujin
1
Stafford, Marla Royne
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Weber, T. J.
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Wouters, Marijke
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
24
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
11
Journal of marketing management : MM
10
Journal of consumer behaviour : an international research review
9
Journal of marketing communications
8
European journal of marketing : EJM
7
Health marketing quarterly
7
Journal of social marketing : JSOCM
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Australasian marketing journal
5
International review on public and non-profit marketing
5
Journal of nonprofit & public sector marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of current issues and research in advertising : JCIRA
4
The journal of product & brand management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of current issues and research in advertising
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
NBER Working Paper
3
NBER working paper series
3
The journal of services marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
Cogent business & management
2
European journal of marketing
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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1
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
2
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
3
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
4
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
5
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
6
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
7
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
10
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
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