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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Psychology of advertising"
~subject:"Social marketing"
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Psychology of advertising
Social marketing
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
45
Werbewirkung
45
Advertising
35
Werbung
35
USA
20
United States
20
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10
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Kareklas, Ioannis
2
Muehling, Darrel D.
2
Ashley, Christy
1
Beukeboom, Camiel J.
1
Brinberg, David
1
Chang, Chingching
1
De Meulenaer, Sarah
1
Delbaere, Marjorie
1
Dens, Nathalie
1
Green, Todd
1
Hamby, Anne
1
Kim, Jooyoung
1
Kwak, Hyokjin
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Lee, Seung Yun
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1
Li, Ruobing
1
McQuarrie, Edward F.
1
Morris, Jon D.
1
Mukherjee, Ashesh
1
Peloza, John
1
Pelsmacker, Patrick de
1
Phillips, Barbara J.
1
Puzakova, Marina
1
Sheer, Vivian C.
1
Shen, Fuyuan
1
Stafford, Marla Royne
1
Swait, Joffre
1
Taylor, Charles Raymond
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Vermeulen, Ivar
1
Weber, T. J.
1
Yoon, Hye Jin
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Psychology & marketing
21
International journal of advertising : the review of marketing communications
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of marketing communications
10
Journal of marketing management : MM
10
Health marketing quarterly
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
8
Journal of social marketing : JSOCM
8
Europäische Hochschulschriften / 5
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer behaviour : an international research review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of nonprofit & public sector marketing
6
Journal of retailing and consumer services
6
International review on public and non-profit marketing
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
NBER Working Paper
5
NBER working paper series
5
Australasian marketing journal
4
International journal of hospitality management
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Konsum und Verhalten
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
Gabler Edition Wissenschaft
3
International journal of internet marketing and advertising : IJIMA
3
Journal of business ethics : JOBE
3
Journal of consumer marketing
3
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ECONIS (ZBW)
15
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1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
3
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
4
Happily ever after : how ending valence influences narrative persuasions in cautionary stories
Hamby, Anne
;
Brinberg, David
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 498-508
Persistent link: https://www.econbiz.de/10011633868
Saved in:
5
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
6
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
7
Impact of narratives on persuasion in health communication : a meta-analysis
Shen, Fuyuan
;
Sheer, Vivian C.
;
Li, Ruobing
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10011292327
Saved in:
8
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
9
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
10
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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