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isPartOf:"Journal of advertising research"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Advertising effects"
~subject:"Sportmarketing"
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Close, Angeline
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Journal of advertising research
Tourism management perspectives : TMP
Sport marketing quarterly : preferred journal of the Sport Marketing Association
46
International journal of sports marketing & sponsorship
35
International journal of sport management and marketing : IJSMM
34
European Sport management quarterly : ESMQ
32
Journal of sport management : the official journal of the North American Society of Sport Management
30
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Journal of promotion management : JPM
5
International journal of event and festival management
4
Strategies in sports marketing : technologies and emerging trends
4
Applied economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing intelligence & planning
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Psychology & marketing
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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Tourism management : research, policies, practice
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A modern guide to sports economics
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Ambush Marketing
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1
City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study
Yu, Ho Yeol
;
Lee, Donghun
;
Ahn, Jiseon
;
Lee, Myungwoo
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310334
Saved in:
2
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
3
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Rocha, Claudio M.
;
Fink, Janet S.
- In:
Tourism management perspectives : TMP
22
(
2017
),
pp. 17-26
Persistent link: https://www.econbiz.de/10011705870
Saved in:
4
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
5
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
6
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
7
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
8
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
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