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isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Sportmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Sport marketing quarterly : preferred journal of the Sport Marketing Association
49
International journal of sport management and marketing : IJSMM
37
European Sport management quarterly : ESMQ
36
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
31
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
12
Sport, Business and Management : an international journal ; SBM
9
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
5
International journal of event and festival management
4
The journal of business & industrial marketing
4
Applied economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Psychology & marketing
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The journal of applied business research
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Tourism management : research, policies, practice
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics letters
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Benchmarking : an international journal
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Bulletin of economic research
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ECONIS (ZBW)
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1
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
2
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
3
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
4
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
5
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
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