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isPartOf:"Journal of advertising research"
~subject:"Fernsehwerbung"
~subject:"Perception"
~subject:"Sportler"
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Fernsehwerbung
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Journal of advertising research
International journal of sports marketing & sponsorship
11
Journal of sports economics
10
European Sport management quarterly : ESMQ
9
International journal of sport finance
7
Sport management review
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
New horizons in the economics of sport
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : JPM
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Applied economics
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Edward Elgar E-Book Archive
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Hamburg contemporary economic discussions
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Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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A Council on Foreign Relations books
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Advertising and violence : concepts and perspectives
1
Benchmarking : an international journal
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Compact guides
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Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series / IZA
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Eastern economic journal : EEJ
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Econometrics : open access journal
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Economic research
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Enlightening tourism : ET ; a pathmaking journal
1
Eurasian business review
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European journal of marketing : EJM
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Eye Tracking in der Sport- und Veranstaltungsbranche
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Farsi un'idea
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IMA journal of management mathematics
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IZA Discussion Paper
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International journal of advertising : the review of marketing communications
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International journal of applied management science
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International journal of event and festival management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
2
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
3
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
5
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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