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isPartOf:"Journal of business research : JBR"
~isPartOf:"International journal of services and operations management"
~isPartOf:"Springer eBook Collection"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"B-to-B-Markenführung"
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Lieferantenmanagement
B-to-B-Marketing
129
Business-to-business marketing
129
Supplier relationship management
77
Relationship marketing
40
Beziehungsmarketing
39
Business-to-Business-Marketing
18
Electronic Commerce
17
Salespeople
17
Selling
17
Verkauf
17
Verkaufspersonal
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E-commerce
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Digitalisierung
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Betriebliche Wertschöpfung
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Brand management
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Digitization
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Markenführung
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Value creation
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Digital platform
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Digitale Plattform
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Online-Marketing
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B2B
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Brand image
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Innovation
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Markenimage
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Marketing management
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Marketingmanagement
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B2B marketing
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Business network
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Unternehmensnetzwerk
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Business-to-business
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Customer value
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Internet marketing
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77
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Sharma, Piyush
5
Mora Cortez, Roberto
3
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Hao, Andy
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Malik, Ashish
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xu, Shichun
2
Ahonen, Toni
1
Alexander, Matthew
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Ardyan, Elia
1
Autry, Chad W.
1
Azer, Jaylan
1
Bag, Surajit
1
Bala, Pradip Kumar
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Baliga, Ashwin J.
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Balmer, John M. T.
1
Barnes, Bradley R.
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Baumgarth, Carsten
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Beeler, Lisa
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Behera, Rajat Kumar
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Belhadi, Amine
1
Benkhati, Imane
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Biggemann, Sergio
1
Blasco-Arcas, Lorena
1
Boyd, D. Eric
1
Brown, Brian P.
1
Budhwar, Pawan S.
1
Cai, Shaohan
1
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Journal of business research : JBR
International journal of services and operations management
Springer eBook Collection
Industrial marketing management : the international journal for industrial and high-tech firms
338
The journal of business & industrial marketing
150
Journal of business-to-business marketing
76
SpringerLink / Bücher
12
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
Business-to-business marketing management : strategies, cases and solutions
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing research
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler Research
4
International business and economics research journal
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
77
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
3
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
4
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
8
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
9
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
10
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
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