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Search: subject_exact:"Business-to-business marketing"
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Business-to-business marketing
140
B-to-B-Marketing
138
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
24
Marketingmanagement
24
Salespeople
15
Verkaufspersonal
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Selling
14
Verkauf
14
USA
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United States
13
Confidence
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Vertrauen
11
Bibliometrics
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Bibliometrie
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Business-to-Business-Marketing
10
Innovation
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Business network
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Customer satisfaction
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Kundenzufriedenheit
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Marketing theory
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Marketingtheorie
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Unternehmensnetzwerk
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Consumer behaviour
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Electronic Commerce
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Konsumentenverhalten
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Lieferkette
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Supply chain
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business-to-business marketing
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Customer value
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Industrie
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Lichtenthal, J. David
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lippold, Dirk
4
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Ammann, Paul
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Kober, Stephan
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
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Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
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Otero-Neira, Carmen
2
Ryu, Sungmin
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Seebacher, Uwe G.
2
Shoham, Aviv
2
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
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Anisimova, Tatiana
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Springer Fachmedien Wiesbaden
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Journal of business-to-business marketing
essentials
Industrial marketing management : the international journal for industrial and high-tech firms
606
The journal of business & industrial marketing
240
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
143
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61
Impression management tactics and performance ratings : a moderated-mediation framework
Bande, Belén
;
Fernández-Ferrín, Pilar
;
Otero-Neira, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011674242
Saved in:
62
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
63
Relationships between entrepreneurs in business incubators : an exploratory case study
Redondo-Carretero, María
;
Camarero Izquierdo, Carmen
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011674247
Saved in:
64
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
Saved in:
65
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
66
JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn
;
Onyemah, Vincent
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
Saved in:
67
JBBM at 21 with a tribute to David T. Wilson : founding editor of the Journal of Business-to-Business Marketing
Busch, Paul S.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 59-66
Persistent link: https://www.econbiz.de/10011304040
Saved in:
68
Expanding the unit of analysis from firms to supply networks
Hammervoll, Trond
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 193-205
Persistent link: https://www.econbiz.de/10011606382
Saved in:
69
The transition from product to solution selling : the role and organization of employees engaged in current business
Levihn, Ulrika
;
Levihn, Fabian
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10011606388
Saved in:
70
An integrative framework of buyer-supplier negative relationships quality and dysfunctional interfirm conflict
Prince, Melvin
;
Palihawadana, Dayananda
;
Davies, Mark A. P.
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10011606403
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