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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
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Search: subject_exact:"Herstellermarke"
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Markenimage
Brand
141
Markenartikel
141
Consumer behaviour
110
Konsumentenverhalten
110
Brand management
92
Markenführung
92
Brand image
79
Beziehungsmarketing
25
Relationship marketing
25
Brand loyalty
13
Marketing management
13
Marketingmanagement
13
USA
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13
Advertising effects
11
Brand equity
11
Werbewirkung
11
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10
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9
Brands
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Emotion
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Einzelhandel
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Brand architecture
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Designation of origin
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Geschlecht
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International marketing
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Internationales Marketing
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Personality psychology
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Persönlichkeitspsychologie
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78
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Roper, Stuart
3
Black, William C.
2
Castaño, Raquel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Lee, Wai Jin
2
Leone, Robert P.
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Albert, Noel
1
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bang, Nguyen
1
Bellezza, Silvia
1
Beneke, Justin
1
Bhaduri, Gargi
1
Birgelen, Marcel van
1
Block, Martin P.
1
Bolton, Lisa E.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Brick, Danielle J.
1
Brodie, Roderick J.
1
Brown, Mark
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Carsana, Laurence
1
Chang, Chia-chi
1
Chartrand, Tanya L.
1
Chattopadhyay, Amitava
1
Chen, Chia-yi
1
Christodoulides, George
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
179
The journal of brand management : an international journal
161
The journal of product & brand management
154
Journal of retailing and consumer services
91
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
28
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
24
Journal of international consumer marketing
24
European journal of marketing
23
International journal of hospitality management
23
Journal of strategic marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International marketing review
20
Journal of global marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Cogent business & management
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Young consumers : insight and ideas for responsible marketers
14
Global business review
13
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ECONIS (ZBW)
79
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
4
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
8
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
9
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
10
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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