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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of consumer marketing"
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Search: subject_exact:"Herstellermarke"
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Brand
101
Markenartikel
101
Consumer behaviour
88
Konsumentenverhalten
88
Brand management
60
Markenführung
60
Brand image
54
Markenimage
54
Advertising effects
22
Werbewirkung
22
Beziehungsmarketing
13
Relationship marketing
13
Advertising
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Marketingmanagement
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Brands
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product placement
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101
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Chartrand, Tanya L.
3
Phau, Ian
3
Ahluwalia, Rohini
2
Black, William C.
2
Callison, Coy
2
Castaño, Raquel
2
Chung, Hwiman
2
Felix, Reto
2
Fitzsimons, Gavan J.
2
Herrmann, Jean-Luc
2
Kim, Eunice
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Leone, Robert P.
2
Montgomery, Nicole Votolato
2
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2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Albert, Noel
1
Alessandri, Susan Westcott
1
Andrade, Eduardo B.
1
Arli, Denni
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Baack, Daniel W.
1
Bahn, Kenneth D.
1
Baksh-Mohammed, Sufyan
1
Barnes, Liz
1
Bellezza, Silvia
1
Bellur, Saraswathi
1
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1
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1
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1
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1
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1
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1
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1
Bolton, Lisa E.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Brick, Danielle J.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : JPM
The journal of consumer marketing
The journal of brand management : an international journal
270
Journal of business research : JBR
264
The journal of product & brand management
196
Journal of retailing and consumer services
163
Psychology & marketing
77
European journal of marketing : EJM
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
35
Journal of fashion marketing and management
34
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Journal of the Academy of Marketing Science
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of retailing
24
Cogent business & management
23
Journal of international marketing
23
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ECONIS (ZBW)
101
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1
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10
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101
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1
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
5
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
6
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
7
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
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