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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenartikel"
~type:"article"
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Markenartikel
Brand
73
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
36
Brand management
36
Markenführung
36
Markenimage
36
Beziehungsmarketing
12
Relationship marketing
12
USA
10
United States
10
Advertising effects
8
Werbewirkung
8
Emotion
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Advertising
5
Brands
5
Werbung
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China
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Cognition
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Designation of origin
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Handelsmarke
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Herkunftsbezeichnung
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Store brand
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Confidence
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Customer satisfaction
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Decision
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Einzelhandel
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Entscheidung
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Market research
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73
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English
73
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Chartrand, Tanya L.
3
Ahluwalia, Rohini
2
Black, William C.
2
Castaño, Raquel
2
Fitzsimons, Gavan J.
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Montgomery, Nicole Votolato
2
Sternthal, Brian
2
Albert, Noel
1
Andrade, Eduardo B.
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bahn, Kenneth D.
1
Bellezza, Silvia
1
Beneke, Justin
1
Bettman, James R.
1
Bhaduri, Gargi
1
Bhattacharjee, Amit
1
Biehal, Gabriel
1
Block, Martin P.
1
Bolton, Lisa E.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Brick, Danielle J.
1
Burroughs, James E.
1
Carsana, Laurence
1
Chakravarti, Dipankar
1
Chan, Cherry N. W.
1
Chattopadhyay, Amitava
1
Clarke, Peter
1
Corneille, Olivier
1
Cotte, June
1
Cui, Annie Peng
1
Cui, Geng
1
Cutright, Keisha M.
1
Dalton, Amy N.
1
Dash, Satya Bhushan
1
Dempsey, Melanie A.
1
Descotes, Raluca Mogos
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
The journal of brand management : an international journal
270
Journal of business research : JBR
264
The journal of product & brand management
196
Journal of retailing and consumer services
163
Psychology & marketing
77
European journal of marketing : EJM
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
35
Journal of fashion marketing and management
34
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Journal of the Academy of Marketing Science
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of marketing management : MM
28
Journal of promotion management : JPM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of retailing
24
Cogent business & management
23
Journal of international marketing
23
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ECONIS (ZBW)
73
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
6
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
7
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
8
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
10
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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