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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Markenimage
Marketingmanagement
Brand
73
Markenartikel
73
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
36
Brand management
36
Markenführung
36
Beziehungsmarketing
12
Relationship marketing
12
USA
10
United States
10
Advertising effects
8
Werbewirkung
8
Emotion
6
Advertising
5
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5
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5
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4
Designation of origin
4
Handelsmarke
4
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Kognition
4
Markentreue
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Personality psychology
4
Persönlichkeitspsychologie
4
Store brand
4
Confidence
3
Customer satisfaction
3
Decision
3
Einzelhandel
3
Entscheidung
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
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38
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38
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2
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English
38
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Black, William C.
2
Castaño, Raquel
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Albert, Noel
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Bellezza, Silvia
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bolton, Lisa E.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Brick, Danielle J.
1
Carsana, Laurence
1
Chartrand, Tanya L.
1
Chattopadhyay, Amitava
1
Clarke, Peter
1
Corneille, Olivier
1
Cui, Geng
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Fabrize, Robert O.
1
Fetscherin, Marc
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gràinne M.
1
Flurry, Laura Ann
1
Foscht, Thomas
1
Galli, Maria
1
Garvey, Aaron M.
1
Gendel-Guterman, Hanna
1
Germann, Frank
1
Gorn, Gerald J.
1
Groza, Mark D.
1
Guzman, Francisco
1
Hai Chung Pham
1
Hammerl, Manfred
1
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
183
The journal of brand management : an international journal
171
The journal of product & brand management
157
Journal of retailing and consumer services
101
European journal of marketing : EJM
45
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
29
Marketing letters : a journal of research in marketing
27
Journal of strategic marketing
25
International journal of consumer studies
24
International journal of hospitality management
24
Journal of international consumer marketing
24
European journal of marketing
23
Journal of marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
International marketing review
20
Journal of global marketing
20
Journal of promotion management : JPM
20
Cogent business & management
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of the Academy of Marketing Science
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of fashion marketing and management
18
Journal of international marketing
18
Journal of promotion management : innovations in planning and applied research
18
SpringerLink / Bücher
18
Journal of marketing management : MM
16
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
14
Young consumers : insight and ideas for responsible marketers
14
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ECONIS (ZBW)
38
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
6
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
7
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
8
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
9
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
10
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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