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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
5
Werbung
5
1985
3
1986
3
Hörfunkwerbung
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Personality psychology
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Persönlichkeitspsychologie
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Radio advertising
3
Emotion
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Fernsehen
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Information behaviour
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Informationsverhalten
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Preismanagement
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Pricing strategy
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Product design
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Produktgestaltung
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Promotional materials
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Television
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USA
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United States
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Werbemittel
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Advertising effects
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Backwaren
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Bakery product
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Brand image
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Consumer goods marketing
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Consumer preferences
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Economics of information
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Forecast
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Fotografie
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Humor
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Information value
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Informationswert
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Informationsökonomik
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Batra, Rajeev
3
Elder, Ryan S.
2
Krishna, Aradhna
2
Mitchell, Andrew A.
2
Ray, Michael L.
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Aaker, David A.
1
Allen, Chris T.
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Deng, Xiaoyan
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Ford, Gary T.
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Forehand, Mark R.
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Fujita, Kentaro
1
Gaeth, Gary J.
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Garcia, Stephen M.
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Goldberg, Marvin E.
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Gopaldas, Ahir
1
Gorn, Gerald J.
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Grant, Susan Jung
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Grinstein, Amir
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Ha, Young-won
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Hyun, Yong J.
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Inman, J. Jeffrey
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working paper / National Bureau of Economic Research, Inc.
4
Breaking new ground in theory and practice
3
Discussion paper / Centre for Economic Policy Research
3
ERIM report series research in management
3
European journal of marketing : EJM
3
Handbook of research on international advertising
3
International journal of hospitality management
3
International journal of nonprofit and voluntary sector marketing
3
International journal of sports marketing & sponsorship
3
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ECONIS (ZBW)
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1
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
2
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
3
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
4
Optimal visualization aids and temporal framing for new products
Zhao, Min
;
Dahl, Darren W.
;
Hoeffler, Steve
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1137-1151
Persistent link: https://www.econbiz.de/10010473288
Saved in:
5
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
6
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
7
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
Saved in:
8
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 317-339
Persistent link: https://www.econbiz.de/10009777119
Saved in:
9
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
10
Feeling like my self : emotion profiles and social identity
Coleman, Nicole Verrochi
;
Williams, Patti
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10009786441
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