//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
32
Business-to-business marketing
32
Lieferantenmanagement
16
Relationship marketing
16
Supplier relationship management
16
Beziehungsmarketing
15
Marketing management
8
Marketingmanagement
8
Salespeople
8
Verkaufspersonal
8
Selling
6
Verkauf
6
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenzufriedenheit
5
Sales management
4
Social Web
4
Social web
4
B2B
3
Consumer behaviour
3
Customer value
3
Internet marketing
3
Konsumentenverhalten
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
B2B marketing
2
Betriebliche Wertschöpfung
2
Bundling strategy
2
Business-to-business
2
Cognition
2
Customer service
2
Customer solutions
2
Digitalisierung
2
Digitization
2
Firm performance
2
Führungskräfte
2
Kognition
2
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Case study
1
Fallstudie
1
Language
All
English
32
Author
All
Brennan, Ross
2
Burton, Jamie
2
Kooli, Kaouther
2
Ulaga, Wolfgang
2
Agnihotri, Raj
1
Ahearne, Michael
1
Alavi, Sascha
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Backhaus, Klaus
1
Baker, Thomas L.
1
Baldauf, Artur
1
Barley, Nicholas
1
Beitelspacher, Lauren Skinner
1
Ben Mansour, Kaouther
1
Bharadwaj, Sundar G.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Bolat, Elvira
1
Boles, James Sanders
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Böhm, Eva
1
Chatterjee, Sharmila C.
1
Clark, Moira
1
Cockayne, David
1
Cornwell, Victoria
1
Crecelius, Andrew T.
1
Croft, Robin
1
Cron, William L.
1
DeLeon, Anthony J.
1
Donthu, Naveen
1
Eggert, Andreas
1
Feurer, Sven
1
Grewal, Dhruv
1
Grossenbacher, Samuel
1
Gȩbarowski, Marcin
1
Habel, Johannes
1
Haumann, Till
1
Hohenschwert, Lena
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
3
The design of B2B customer references : a signaling theory perspective
Boyd, D. Eric
;
Sesé, F. Javier
;
Tillmanns, Sebastian
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 658-674
Persistent link: https://www.econbiz.de/10014251255
Saved in:
4
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
5
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
6
When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 837-857
Persistent link: https://www.econbiz.de/10012107331
Saved in:
7
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
10
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->