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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
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Search: subject_exact:"Verbraucherforschung"
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Advertising
Consumer behaviour
809
Konsumentenverhalten
809
Advertising effects
143
Werbewirkung
143
Brand management
136
Markenführung
136
Fashion
135
Mode
135
Brand image
134
Markenimage
134
Werbung
103
Clothing
91
Bekleidung
90
Internet marketing
89
Online-Marketing
89
USA
82
United States
81
Social Web
76
Social web
76
Brand
68
Markenartikel
68
Bekleidungsindustrie
66
Clothing industry
66
Food
65
Lebensmittel
65
Beziehungsmarketing
50
Luxury goods
50
Luxusgüter
50
Relationship marketing
50
Marketing management
48
Marketingmanagement
48
Online retailing
42
Online-Handel
42
Textile distribution
42
Textilhandel
42
Viral marketing
42
Virales Marketing
42
Corporate Social Responsibility
38
Corporate social responsibility
38
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Article
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Article in journal
105
Aufsatz in Zeitschrift
105
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English
105
Author
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Bellman, Steven
3
Kim, Soojung
3
Varan, Duane
3
Dalakas, Vassilis
2
Dodoo, Naa Amponsah
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Al Kurdi, Barween
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
Anand, Sandip
1
Anghelcev, George
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Avery, Jill
1
Bae, Mikyeung
1
Baidoun, Samir
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Belanche, Daniel
1
Benmamoun, Mamoun
1
Berg, Kati Tusinski
1
Bettels, Jannick
1
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Published in...
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Journal of food products marketing
Journal of fashion marketing and management
Journal of marketing communications
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
98
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
105
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
9
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
10
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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