//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
165
Marketingmanagement
165
Consumer behaviour
35
Konsumentenverhalten
35
USA
31
United States
31
Marketing
30
Beziehungsmarketing
19
Relationship marketing
19
Brand management
14
Markenführung
14
Innovation
13
Firm performance
12
Unternehmenserfolg
12
Brand image
11
Internet marketing
11
Markenimage
11
Online-Marketing
11
Marketing theory
10
Marketingtheorie
10
Advertising
9
Theorie
9
Theory
9
Werbung
9
Advertising effects
8
E-commerce
8
Electronic Commerce
8
International marketing
8
Internationales Marketing
8
Werbewirkung
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
Vertriebsweg
7
marketing strategy
7
Brand
6
Competition
6
Markenartikel
6
Market research
6
Marktforschung
6
more ...
less ...
Online availability
All
Undetermined
52
Free
1
Type of publication
All
Article
163
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
163
Aufsatz in Zeitschrift
163
Collection of articles of several authors
4
Sammelwerk
4
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
German
126
Undetermined
2
Author
All
Kumar, V.
6
Dekimpe, Marnik G.
4
Lehmann, Donald R.
4
Morgan, Neil A.
4
Pauwels, Koen
4
Stremersch, Stefan
4
Varadarajan, Poondi Rajan
4
Verhoef, Peter C.
4
Day, George S.
3
Grewal, Rajdeep
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Palmatier, Robert W.
3
Soberman, David A.
3
Bharadwaj, Neeraj
2
Brettel, Malte
2
Carpenter, Gregory S.
2
Deleersnyder, Barbara
2
Droge, Cornelia
2
Feng, Hui
2
Germann, Frank
2
Grewal, Dhruv
2
Haenlein, Michael
2
Houston, Mark B.
2
Hulland, John
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Jedidi, Kamel
2
Kalra, Ajay
2
Kannan, P. K.
2
Kayande, Ujwal
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lilien, Gary L.
2
MacInnis, Deborah J.
2
Moorman, Christine
2
Park, C. Whan
2
Petersen, J. Andrew
2
Rego, Lopo L.
2
Roberts, John H.
2
more ...
less ...
Published in...
All
Journal of marketing
Europäische Hochschulschriften / 5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Springer eBook Collection
42
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
more ...
less ...
Source
All
ECONIS (ZBW)
165
Showing
1
-
10
of
165
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
7
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
8
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
9
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
10
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->