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isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Perception"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Perception
Persönlichkeitspsychologie
Advertising effects
216
Werbewirkung
216
Consumer behaviour
154
Konsumentenverhalten
154
Advertising
122
Werbung
119
Internet marketing
66
Online-Marketing
66
Brand management
48
Markenführung
48
Brand image
47
Markenimage
47
advertising
31
Social Web
26
Social web
26
Brand
22
Markenartikel
22
Emotion
21
Marketing management
19
Marketingmanagement
19
Fernsehwerbung
17
Television advertising
17
Celebrity endorsement
15
Celebrity-Werbung
15
USA
13
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Experiment
12
Wahrnehmung
12
Cognition
11
Kognition
11
Viral marketing
11
Virales Marketing
11
advertising effectiveness
11
social media
11
Personality psychology
9
Target group
9
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9
brand attitude
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21
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Dodoo, Naa Amponsah
2
Aghakhani, Hamed
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Bellman, Steven
1
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Christy, Timothy P.
1
Dalakas, Vassilis
1
Duraipandian, Israel
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Gaeth, Gary J.
1
Hackley, Christopher E.
1
Haley, Eric
1
Hartley, Phillip
1
Havard, Cody T.
1
Jain, Gaurav
1
Jung, A-Reum
1
Jung, Jae Min
1
Kim, Dong Hoo
1
Kim, Soojin
1
Kim, Soojung
1
Kim, Yoojung
1
Lee, Jinha
1
Lee, Joonghwa
1
Lee, Wei-Na
1
Lim, Heejin
1
Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Oswald, Laura R.
1
Pradhan, Debasis
1
Raggio, Randle D.
1
Rossiter, John R.
1
Ryan, Timothy D.
1
Schweda, Anika
1
Seeberg, Henrik Bech
1
Sethi, Dhruv
1
Shrivastava, Sunaina
1
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Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
17
International journal of advertising : the review of marketing communications
16
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Asia Pacific journal of marketing and logistics
6
International advertising and communication : current insights and empirical findings
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising research
5
Marketing : ZFP ; journal of research and management
5
Health marketing quarterly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
SpringerLink / Bücher
4
Electronic commerce research
3
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of marketing research
3
Journal of retailing
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer behaviour : an international research review
2
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ECONIS (ZBW)
21
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1
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
2
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
3
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
4
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
5
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
6
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
7
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
8
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
9
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
10
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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