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isPartOf:"Journal of marketing communications"
~subject:"Perception"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Perception
Viral marketing
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
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Brand image
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Markenimage
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advertising
31
Social Web
20
Social web
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Brand
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Emotion
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Markenartikel
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Marketing management
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Marketingmanagement
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Television advertising
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USA
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United States
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Wahrnehmung
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Celebrity-Werbung
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Experiment
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advertising effectiveness
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social media
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Cognition
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Kognition
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Personality psychology
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Persönlichkeitspsychologie
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Virales Marketing
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brand attitude
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Ethik
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Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Belanche, Daniel
1
Bellman, Steven
1
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Chen, Chiao-Chieh
1
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1
Christy, Timothy P.
1
Dalakas, Vassilis
1
Dodoo, Naa Amponsah
1
Eells, Danielle
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Flavián Blanco, Carlos
1
Gaeth, Gary J.
1
Gistri, Giacomo
1
Haley, Eric
1
Havard, Cody T.
1
Jain, Gaurav
1
Jung, A-Reum
1
Jung, Jae Min
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kim, Soojin
1
Kim, Yoojung
1
Knoll, Johannes
1
Lee, Jinha
1
Lim, Dong Jae
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Lim, Heejin
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Muehling, Darrel D.
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Myers, Jun
1
Nai, Alessandro
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Nayakankuppam, Dhananjay
1
Pace, Stefano
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Pentina, Iryna
1
Phua, Joe
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
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Journal of marketing communications
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
13
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of internet marketing and advertising : IJIMA
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
Marketing : ZFP ; journal of research and management
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of electronic commerce research : JECR
5
Journal of promotion management : JPM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Electronic commerce research
4
European journal of marketing
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
International advertising and communication : current insights and empirical findings
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of retailing
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Information systems research : ISR
3
International journal of consumer studies
3
Journal of consumer marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing research
3
Quantitative marketing and economics : QME
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
5
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
8
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
9
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
10
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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