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isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Social web
Viral marketing
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
advertising
31
Social Web
20
Brand
18
Emotion
18
Markenartikel
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Marketing management
18
Marketingmanagement
18
Fernsehwerbung
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Television advertising
13
Perception
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USA
12
United States
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Wahrnehmung
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Celebrity endorsement
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Celebrity-Werbung
11
Experiment
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advertising effectiveness
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social media
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
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Virales Marketing
9
brand attitude
9
Ethics
7
Ethik
7
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23
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Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Phua, Joe
2
Ahn, Sun Joo
1
Anghelcev, George
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
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Belanche, Daniel
1
Bright, Laura F.
1
Burkhalter, Janée N.
1
Chen, Chiao-Chieh
1
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1
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1
Dalakas, Vassilis
1
Daugherty, Terry
1
Dodoo, Naa Amponsah
1
Eells, Danielle
1
Erlandsson, Susanna
1
Fazal-e-Hasan, Syed
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Good, Megan C.
1
Huhmann, Bruce A.
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kim, Jooyoung
1
Kim, Kyongseok
1
Kim, Soojung
1
King, Karen Whitehill
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Knoll, Johannes
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Langaro, Daniela
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Lee, Joonghwa
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Lim, Dong Jae
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Lueck, Jennifer Anette
1
Muehling, Darrel D.
1
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1
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Journal of marketing communications
International journal of advertising : the review of marketing communications
36
International journal of internet marketing and advertising : IJIMA
29
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
27
Journal of advertising research
22
Journal of retailing and consumer services
20
International journal of advertising : the quarterly review of marketing communications
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of advertising : official publication of the American Academy of Advertising
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
10
Journal of current issues and research in advertising
9
Journal of electronic commerce research : JECR
8
Cogent business & management
7
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of internet commerce
6
Marketing intelligence & planning
6
Information systems research : ISR
5
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
The journal of product & brand management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
23
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
5
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
6
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
7
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
8
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
9
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
10
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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