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isPartOf:"Journal of marketing communications"
~subject:"United States"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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United States
Viral marketing
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
advertising
31
Social Web
20
Social web
20
Brand
18
Emotion
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
13
Television advertising
13
Perception
12
USA
12
Wahrnehmung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Experiment
11
advertising effectiveness
11
social media
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
Virales Marketing
9
brand attitude
9
Ethics
7
Ethik
7
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English
21
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Fullerton, Jami A.
2
Kendrick, Alice
2
Pentina, Iryna
2
Andersen, Kelly
1
Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Belanche, Daniel
1
Bellman, Steven
1
Broyles, Sheri J.
1
Chakrabarti, Somnath
1
Chen, Chiao-Chieh
1
Cheong, Yunjae
1
Chiu, Yu-Ping
1
Dalakas, Vassilis
1
Eells, Danielle
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Hyllegard, Karen H.
1
Jeong, Yongick
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kim, Hye-yŏng
1
Kim, Hyuksoo
1
Kim, Kihan
1
Kim, Youn-kyung
1
Knoll, Johannes
1
Lim, Dong Jae
1
Makhija, Mayank
1
Micu, Anca Cristina
1
Muehling, Darrel D.
1
Nai, Alessandro
1
Ogle, Jennifer Paff
1
Paas, Leonard Jasper
1
Pace, Stefano
1
Phua, Joe
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Rossiter, John R.
1
Sanders, Meghan
1
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Journal of marketing communications
Journal of advertising research
73
Journal of advertising : official publication of the American Academy of Advertising
52
International journal of advertising : the quarterly review of marketing communications
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Journal of business research : JBR
15
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
International journal of advertising : the review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
10
European journal of marketing : EJM
9
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of internet marketing and advertising : IJIMA
8
Journal of electronic commerce research : JECR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of international consumer marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Asia Pacific journal of marketing and logistics
6
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of marketing theory and practice
6
Marketing letters : a journal of research in marketing
6
The journal of consumer marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Advertising and violence : concepts and perspectives
4
Advertising, promotion, and new media
4
CESifo working papers
4
Faculty & research / Insead : working paper series
4
International journal of hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer behaviour : an international research review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
21
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
5
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
6
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
7
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
8
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
9
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
10
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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