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isPartOf:"Journal of marketing management : MM"
~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
~subject:"Social web"
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Marketing management
Social web
Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
75
Konsumentenverhalten
75
Customer integration
18
Customer satisfaction
18
Internet marketing
18
Kundenintegration
18
Kundenzufriedenheit
18
Online-Marketing
18
Social Web
18
Brand image
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Lieferantenmanagement
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Markenführung
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Supplier relationship management
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Marketingmanagement
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Dienstleistungsqualität
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Service quality
13
Customer engagement
12
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Kundenwert
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Kundenbindungsprogramm
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Dessart, Laurence
2
Hanson, Sara
2
Petersen, J. Andrew
2
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Babin, Barry J.
1
Bill, Fabian
1
Brady, Michael K.
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Breitsohl, Jan Christian
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1
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1
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1
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1
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1
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1
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Journal of marketing management : MM
Journal of the Academy of Marketing Science
Journal of business research : JBR
119
Journal of retailing and consumer services
77
Industrial marketing management : the international journal for industrial and high-tech firms
55
The journal of product & brand management
34
Journal of strategic marketing
31
SpringerLink / Bücher
30
International journal of internet marketing and advertising : IJIMA
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Marketing intelligence & planning
21
The journal of brand management : an international journal
20
The journal of business & industrial marketing
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of promotion management : innovations in planning and applied research
18
Technological forecasting & social change : an international journal
18
Journal of marketing communications
16
Asia Pacific journal of marketing and logistics
15
Business horizons
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing
13
Journal of service management
13
Tourism management : research, policies, practice
13
International journal of hospitality management
12
Journal of business-to-business marketing
12
Journal of marketing analytics : JMA
12
The journal of services marketing
12
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing for higher education
11
Service business
11
European journal of marketing
10
Journal of hospitality marketing & management
10
International journal of business information systems : IJBIS
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Psychology & marketing
9
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ECONIS (ZBW)
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1
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
2
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
3
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
4
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
7
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
10
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
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