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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Beschwerdemanagement"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Beschwerdemanagement
Kundenintegration
Beziehungsmarketing
148
Relationship marketing
148
Consumer behaviour
66
Konsumentenverhalten
66
Social Web
32
Social web
32
Customer integration
25
Brand management
23
Markenführung
23
Internet marketing
21
Online-Marketing
21
Brand image
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenimage
20
Dienstleistungsqualität
18
Service quality
18
Confidence
14
Online retailing
14
Online-Handel
14
Vertrauen
14
Lieferantenmanagement
13
Supplier relationship management
13
Marketing management
11
Marketingmanagement
11
Emotion
10
USA
10
United States
10
Brand loyalty
9
Customer value
9
E-commerce
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Electronic Commerce
9
Kundenwert
9
Betriebliche Wertschöpfung
8
Markentreue
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Value creation
8
Brand
7
Markenartikel
7
Social media
7
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31
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31
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Buttle, Francis A.
2
Lu, Yaobin
2
Malthouse, Edward C.
2
Zhang, Hong
2
Abrell, Thomas
1
Ang, Lawrence
1
Baron, Steve
1
Baumann, Jasmin
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chen, Weiping
1
Chen, Zhenjiao
1
Chiang, Chang-Tang
1
Chua, Cecil Eng Huang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
Feng, Nan
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Gupta, Sumeet
1
Hollebeek, Linda D.
1
Hu, Qing
1
Itani, Omar S.
1
Johnson, Lester W.
1
Kalra, Ashish
1
Kanto, Laura
1
Khanyapuss Punjaisri
1
Khoo, Huoy Min
1
Kim, Su Jung
1
Lau, Raymond Yiu Keung
1
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Journal of marketing management : MM
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
116
Journal of retailing and consumer services
81
The journal of services marketing
49
International journal of hospitality management
43
Industrial marketing management : the international journal for industrial and high-tech firms
36
The service industries journal
33
Journal of service management
29
SpringerLink / Bücher
27
Journal of service research : JSR
25
Journal of strategic marketing
22
Service business
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of the Academy of Marketing Science
20
Journal of service research
19
Services marketing quarterly
17
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Customer engagement : contemporary issues and challenges
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
The journal of product & brand management
14
Business horizons
13
Handbook of research on customer engagement
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service theory and practice : JSTP
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Cogent business & management
10
International journal of production economics
10
Journal of service theory and practice
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
European journal of marketing
9
Gabler Edition Wissenschaft
9
International journal of quality and service sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
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ECONIS (ZBW)
31
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1
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
2
Emotion-regulatory chatbots for enhancing consumer servicing : an interpersonal emotion management approach
Luo, Bei
;
Lau, Raymond Yiu Keung
;
Li, Chunping
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466169
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
See now, act now : how to interact with customers to enhance social commerce engagement?
Xue, Jiaolong
;
Liang, Xinjian
;
Xie, Tao
;
Wang, Haizhong
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012293424
Saved in:
5
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
8
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
9
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
10
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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