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isPartOf:"Journal of marketing management : MM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketing management"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Social web
Beziehungsmarketing
311
Relationship marketing
311
Consumer behaviour
151
Konsumentenverhalten
151
Customer satisfaction
61
Kundenzufriedenheit
61
Internet marketing
60
Online-Marketing
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Dessart, Laurence
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Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
Journal of the Academy of Marketing Science
Journal of business research : JBR
131
Journal of retailing and consumer services
85
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of strategic marketing
46
The journal of product & brand management
41
The journal of business & industrial marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
30
Business horizons
28
The journal of brand management : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Marketing intelligence & planning
24
International journal of electronic customer relationship management : IJECRM
23
Journal of marketing communications
22
Cogent business & management
21
Technological forecasting & social change : an international journal
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing : EJM
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
International journal of hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of service management
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
The journal of services marketing
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of business information systems : IJBIS
16
Journal of business-to-business marketing
16
Tourism management : research, policies, practice
16
The service industries journal
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality marketing & management
14
Psychology & marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
85
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1
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
6
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
9
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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