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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Complaint management"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
Beziehungsmarketing
817
Relationship marketing
817
Consumer behaviour
466
Konsumentenverhalten
466
Brand management
242
Markenführung
242
Brand image
192
Markenimage
192
Customer satisfaction
163
Kundenzufriedenheit
163
Brand
141
Markenartikel
137
Social Web
132
Social web
132
Dienstleistungsqualität
113
Service quality
113
Customer integration
112
Internet marketing
97
Online-Marketing
97
Lieferantenmanagement
89
Supplier relationship management
89
Customer value
69
Kundenwert
69
Marketing management
65
Marketingmanagement
65
Emotion
61
Brand loyalty
60
Einzelhandel
50
Retail trade
50
Social media
50
Markentreue
48
Innovation
47
Confidence
46
Vertrauen
46
Beschwerdemanagement
43
Online retailing
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Online-Handel
43
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English
150
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Balaji, M. S.
3
Harrigan, Paul
3
Hollebeek, Linda D.
3
Roy, Sanjit
3
Black, Iain
2
Brodie, Roderick J.
2
Buttle, Francis A.
2
Cervera, Amparo
2
Chung, Henry F. L.
2
Clark, Moira K.
2
Cossío-Silva, Francisco-José
2
Felix, Reto
2
Filieri, Raffaele
2
Füller, Johann
2
Gaganpreet Singh
2
Guzman, Francisco
2
Hajli, Nick
2
Ho, Mia Hsiao-Wen
2
Hutzinger, Clemens
2
Johnson, Lester W.
2
Kaltcheva, Velitchka D.
2
Kasnakoglu, Berna Tari
2
Kennedy, Eric
2
Krishnan, Balaji C.
2
Mahr, Dominik
2
Malthouse, Edward C.
2
Morgan, Todd
2
Naudé, Peter
2
Navarro, Susana
2
Papagiannidis, Savvas
2
Plangger, Kirk
2
Revilla Camacho, Maria Angeles
2
Richard, Marie-Odile
2
Sengupta, Aditi Sarkar
2
Sharma, Piyush
2
Soutar, Geoffrey N.
2
Varnali, Kaan
2
Vega Vázquez, Manuela
2
Veloutsou, Cleopatra
2
Weitzl, Wolfgang
2
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
81
The journal of services marketing
49
International journal of hospitality management
43
Industrial marketing management : the international journal for industrial and high-tech firms
36
The service industries journal
33
Journal of service management
29
SpringerLink / Bücher
26
Journal of service research : JSR
25
Journal of strategic marketing
22
Service business
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of the Academy of Marketing Science
20
Journal of service research
19
Services marketing quarterly
17
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Customer engagement : contemporary issues and challenges
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Business horizons
13
Handbook of research on customer engagement
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service theory and practice : JSTP
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Cogent business & management
10
International journal of production economics
10
Journal of service theory and practice
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
European journal of marketing
9
Gabler Edition Wissenschaft
9
International journal of quality and service sciences
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of internet commerce
9
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ECONIS (ZBW)
150
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
A time(ly) perspective of the service recovery paradox : how organizational learning moderates follow-up recovery effects
Lunardo, Renaud
;
Cusin, Julien
;
Flacandji, Michaël
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380317
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions
Suh, Taewon
;
Moradi, Masoud
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014434840
Saved in:
6
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
7
Mitigating immediate and lagged effects of customer mistreatment on service failure and sabotage : critical roles of service recovery behaviors
Wang, I-An
;
Chen, Pei-Chi
;
Chi, Nai-Wen
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013468630
Saved in:
8
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
9
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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