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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenintegration"
~subject:"Marketing management"
~subject:"Social web"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenintegration
Marketing management
Social web
Beziehungsmarketing
246
Relationship marketing
246
Consumer behaviour
107
Konsumentenverhalten
107
Customer satisfaction
44
Kundenzufriedenheit
44
Dienstleistungsqualität
30
Lieferantenmanagement
30
Service quality
30
Supplier relationship management
30
Customer integration
28
Marketingmanagement
26
Brand image
24
Markenimage
24
Customer value
23
Kundenwert
23
Brand management
22
Internet marketing
22
Markenführung
22
Online-Marketing
22
Social Web
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Salespeople
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Verkaufspersonal
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USA
19
United States
19
Marketing theory
14
Marketingtheorie
14
Beschwerdemanagement
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Complaint management
13
Firm performance
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Unternehmenserfolg
13
Betriebliche Wertschöpfung
12
Customer engagement
12
Einzelhandel
12
Retail trade
12
Value creation
12
B-to-B-Marketing
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67
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Kumar, V.
4
Grewal, Dhruv
3
Conduit, Jodie
2
Dessart, Laurence
2
Hanson, Sara
2
Malthouse, Edward C.
2
Ruyter, Ko de
2
Verhoef, Peter C.
2
Arnold, Mark J.
1
Babin, Barry J.
1
Baron, Steve
1
Baumann, Jasmin
1
Beckers, Sander F. M.
1
Beitelspacher, Lauren Skinner
1
Bill, Fabian
1
Blut, Markus
1
Boshoff, Christo
1
Bowden, Jana
1
Brady, Michael K.
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brock, Christian
1
Brodie, Ronderick J.
1
Bush, Victoria D.
1
Calder, Bobby J.
1
Carlson, Brad D.
1
Cassidy, Kim
1
Celuch, Kevin
1
Chatterjee, Sharmila C.
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Cui, Anna Shaojie
1
Dahl, Darren W.
1
Dalla Pozza, Ilaria
1
Davey, Bill
1
DeLeon, Anthony J.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Dineva, Denitsa Petrova
1
Dong, Beibei
1
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Journal of marketing management : MM
Journal of the Academy of Marketing Science
Journal of business research : JBR
176
Journal of retailing and consumer services
122
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of strategic marketing
56
The journal of product & brand management
48
The journal of business & industrial marketing
47
SpringerLink / Bücher
45
The journal of services marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of service management
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of hospitality management
33
The service industries journal
32
Business horizons
31
Journal of marketing
30
Marketing intelligence & planning
30
Cogent business & management
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
The journal of brand management : an international journal
27
International journal of electronic customer relationship management : IJECRM
24
Technological forecasting & social change : an international journal
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of marketing communications
23
Tourism management : research, policies, practice
23
Asia Pacific journal of marketing and logistics
21
European journal of marketing : EJM
21
Journal of hospitality marketing & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Service business
21
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
International journal of contemporary hospitality management
19
Journal of service research : JSR
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
International journal of business information systems : IJBIS
18
Journal of business-to-business marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
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ECONIS (ZBW)
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
7
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
8
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
9
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
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