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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
46
Relationship marketing
46
Consumer behaviour
29
Konsumentenverhalten
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Social Web
11
Social web
11
Brand management
9
Markenführung
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Marketing management
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Marketingmanagement
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Campbell, Colin L.
3
Kumar, V.
3
Pitt, Leyland F.
3
Berman, Barry
2
Berthon, Pierre R.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Jap, Sandy D.
2
Mavrommatis, Alexis
2
Sands, Sean
2
Abratt, Russell
1
Aksoy, Lerzan
1
Ascarza, Eva
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Atilla, E. Asuman
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Bal, Anjali S.
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Bayer, Emanuel
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Bendixen, Michael
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Bone, Sterling A.
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Braun, Michael
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Breazeale, Michael
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Brito, Eliane P. Z.
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Brown, Terrence E.
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Bruni-Bossio, Vincent
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Cao, Jia Jocelyn
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Ciechanowski, Leon
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Contreras Ramírez, Germán
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Couto, João Pedro Almeida
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Cummings, Krista Hill
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Dalakas, Vassilis
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Dalsace, Frédéric
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Danielson, Matthew
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Ebbes, Peter
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Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
468
Journal of retailing and consumer services
466
SpringerLink / Bücher
297
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
86
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of hospitality marketing & management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
72
Marketing intelligence & planning
62
Journal of service management
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Springer eBook Collection
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
49
Services marketing quarterly
48
Psychology & marketing
46
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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ECONIS (ZBW)
46
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46
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
4
Managing your most loyal customer relationships
Larson, John A.
;
Jaworski, Bernard J.
;
Larson, Jack
- In:
Business horizons
64
(
2021
)
1
,
pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
Saved in:
5
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
6
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
7
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
8
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
9
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
10
Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
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