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~isPartOf:"Journal of food products marketing"
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Search: subject_exact:"Eigenmarke des Handels"
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Handelsmarke
13
Store brand
13
Brand management
12
Markenführung
12
Einzelhandel
11
Retail trade
11
Consumer behaviour
10
Konsumentenverhalten
10
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Store brands
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store brand
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Chung, Hwan
2
Lee, Eunkyu
2
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1
Bauner, Christoph
1
Beneke, Justin
1
Bodur, H. Onur
1
Calvo Porral, Cristina
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Campo, Katia
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
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Gielens, Katrijn
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Ma, Yu
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Myers, Kimberly B.
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Namin, Aidin
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Sethuraman, Raj
1
Smith, Ronn J.
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Steenkamp, Jan-Benedict E. M.
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Ter Braak, Anne
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Wall-Bassett, Elizabeth
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Journal of retailing
Journal of food products marketing
Journal of retailing and consumer services
41
SpringerLink / Bücher
18
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Journal of business research : JBR
12
International journal of retail & distribution management
11
Journal of agricultural & food industrial organization
9
European journal of operational research : EJOR
8
Transportation research / E : an international journal
8
International journal of production economics
7
Springer Proceedings in Business and Economics
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Improving marketing strategies for private label products
5
Springer eBook Collection / Business and Economics
5
The international review of retail, distribution and consumer research
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Applied economics
3
Applied economics letters
3
International journal of retail and distribution management
3
Manufacturing & service operations management : M & SOM
3
Omega : the international journal of management science
3
Research
3
Review of marketing science
3
Springer eBook Collection
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Business history
2
Discussion papers / CEPR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of production research
2
International marketing review
2
Journal of business economics and management
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
4
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
5
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
6
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
7
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
8
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
10
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
1
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